Thursday, September 2, 2010

Bubble?

This will be a crappy post. It's been a week, and I have to write something. Unfortunately I don't have time to do this topic justice. Cutting to the chase, I wonder if the cyclocross bubble is about to burst. Like the stock market, the fortunes of a sport cannot rise forever. Look at NASCAR. A few years ago sponsors were fighting to get in, and events were sold out months in advance. Now they can't give tickets away for the big race coming up in New Hampshire. Sure, there are differences between cyclocross and NASCAR and the stock market. Cyclocross has not been heavily marketed or anything like that. But it sure has been growing, rapidly, for a few years now, with no signs of slowing down...

Let's look at history. Remember when mountain bike racing was the big game in town? What happened there? It's still around, but the days of 800 rider fields overflowing the venue parking lots are over, aren't they? Can't happen to cross you say, with the world's coming to Kentucky and all? I wonder. I'm seeing signs of "irrational exuberance" among promoters this year. There are A LOT of events on the calendar. Some are big "festival" events, in far away places, with paid admission. Others are small, first year events with $4000 prize lists. Then there are dozens of events that have existed for years in one form or another. Some got disappointing, or at least lower than historical, turnouts last year, probably due to the glut in events. Certainly there are more riders and rider/days to go around, but are there enough? I tend to doubt it. With a bubble, everything is wonderful and the tide is rising right up until it isn't. In a falling market, some promoters are going to get hurt, and someone is bound to lose their shirt. Don't let it be you. We're out of time. Give reasons why I'm wrong in the comments, please. Thanks for reading.

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